With users paying between £ 6 and £ 14 a month to watch Netflix, the concept of showing ads between a boxset binge is unlikely to go down well, but some of the company’s biggest competitors are already doing so.
Although the new Disney + service remains completely ad-free, HBO Max and Paramount Plus recently rolled out ad-supported tiers in the US.
Netflix recently confirmed that it gained fewer new subscribers in the last half of 2020 than any other point in the past four years. That ended six months of record growth as millions of us stayed at home during the pandemic.
In addition to showing ads, Nathanson also said that Netflix may need to expand its content catalog to show live sporting events.