Meet the latest Dyson Vacuum Rival … designed by a crew of former Dyson engineers

When it comes to cordless vacuum cleaners, Dyson is definitely the market leader. In the past few weeks, the company founded by entrepreneur James Dyson has announced a new vacuum that uses a laser to highlight dust and dirt that is invisible to the human eye. However, a few former Dyson engineers are hoping to disrupt the British brand with their own take on the cordless cleaner.

Headquartered in Chipping Sodbury in South Gloucestershire, Lupe Technology was founded in 2015 by a former research manager and engineer from Dyson’s Malmesbury base in Wiltshire. The first vacuum cleaner that starts from the new start is called Pure Cordless magnifying glass.

Most manufacturers, including Dyson, design their cordless cleaners around a handheld device. This can be used for vacuuming carpets and hard floors while still being light enough to clean hard-to-reach places like stairs, car seats, and behind the back of sofa cushions. The only problem with this design is that all of the gubbins – battery, motor, dust bin – have to be in your hand. This can make these designs a little heavier or, on models with lighter batteries, reduce the amount of cleaning that can be done between charges.

To solve this, the Lupe Pure Cordless relies on an upright design. From a distance, the Pure Cordless sees its corded predecessors closer than competing cordless handheld devices.

While it doesn’t look that futuristic, there are some real advantages to this design. First of all, you don’t have to drill a hole for a specially designed holster to back up and recharge your wireless vacuum. Since it can stand free, it can be stowed in any closet or corner.

Second, the former Dyson engineers managed to find room for a 1 liter dust container, as you don’t always have to carry the weight of all the major components in your hand to keep tumbling back into the bin and tossing your grim remedy clean . For comparison, the £ 599 Dyson V11 Absolute packs a 0.7 liter dust container.

Of course, the upright design of the Pure Cordless also enables a larger battery, which according to Lupe should vacuum for 60 minutes between charging processes. Fortunately, Lupe didn’t skimp on suction power to achieve this impressive battery life. According to the company, the new vacuum can provide up to 10 times more useful suction compared to competing designs.

The Pure Cordless uses a HEPA filter which, according to Lupe, absorbs 99.99 percent of the fine dust and allergens in your house when cleaning. It helps that you don’t have to replace this filter either, as it can be washed with cold water and thrown back into the vacuum cleaner between cleanings.

Lupe offers a two year warranty on its Pure Cordless cleaner, which retails for £ 699 but currently retails for around £ 569.

Commenting on the company, Co-Founder Pablo Montero said, “A lot of people ask me if I think our competitors like Dyson are impressive. The simplest counter-argument to this is that they were all like us at one point. and they were ultimately successful. I certainly think with something like a vacuum cleaner, because everyone has one, there is room for everyone. Even though we are Dyson and Shark as competitors, we don’t have to disrupt their business at all for our business to be successful. While it’s one of those things to get upset about what could actually happen, the reality is that everything is fair and everything is medical. I wouldn’t do this if I wasn’t risk averse. Just accept it. “

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