And when speed alone isn’t enough to convince you to dive into the settings panel and make changes to your DNS, Cloudflare promises improvements in privacy, too. In a blog post about the 188.8.131.52 project, Matthew Prince, Co-Founder and CEO of Cloudflare, wrote: “What many Internet users don’t realize is that even when you visit an encrypted website, the little green lock is in your browser – that prevents it Your DNS resolver does not concern itself with knowing the identity of all the websites you visit.
“This means that by default, your ISP, any Wi-Fi network you have connected to, and your wireless service provider have a list of all the websites that you have visited while using them.
“Network operators have been licking over the idea of using their users’ browser data and finding a way to monetize it for some time. In the US, this got easier a year ago when the Senate voted to remove rules that prevented ISPs from selling their users’ browsing data. For all of your concerns about the data companies like Facebook and Google are collecting on you, it is important for us to add ISPs like Comcast, Time Warner and AT&T to the list now. And make no mistake, this is not a problem for the US only – ISPs around the world are seeing the same privacy invasion opportunity. “