Jealous of sky glass? Virgin Media might carry one thing even higher to the market

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The battle between Virgin Media and Sky for supremacy on television has taken an interesting turn. Last week, Sky unveiled its new Sky Glass product – a range of bespoke 4K televisions that deliver the Sky Q experience streamed over the internet without the need for a satellite dish.

Sky Glass offers Disney +, Prime Video, Netflix, and other streaming apps on its 43-, 55-, or 65-inch screen. Sky is offering five different color schemes for the QLED TV, which can only be pre-registered prior to its October 18th launch. So where is Virgin Media?

Well, Virgin Media doesn’t need a satellite dish to be drilled into the side of your house … so in some ways Sky is catching up with its archenemy. However, Sky Glass includes a number of features that you won’t find in Virgin Media’s portfolio – like hands-free voice control.

Don’t be too jealous just yet, as Virgin Media has confirmed plans to bring at least one more exciting product to market this year. The broadband and television company has already confirmed that it will launch an IPTV service shortly before the fireworks in 2022.

IPTV stands for Internet Protocol Television and, as the name suggests, is TV content delivered over an Internet signal, such as Sky’s NOW service (formerly known as NOW TV) and Sky Glass. And after years of NOW being the only big player in this market in Blighty, Virgin Media is poised to assert itself in the field.

Lutz Schueler, the CEO of Virgin Media O2, which was founded after the two companies merged earlier this year, has confirmed that a new IPTV product from the company will hit the market in 2021.

At a convention in Cambridge, Schueler said: “We are almost exhausted with our TV customer base. We will soon be launching our first IPTV offering that is more aimed at the younger segment. Maybe it’s the other way around with Netflix for the younger segment, but then you get to linear content. “

Aside from confirming that this new telly is coming soon, the details of how Virgin Media’s IPTV offering works are pretty sparse.

Will Virgin Media offer a similar experience to NOW, with non-contract passes that can be purchased month after month for specific content? With the company specifically targeting younger viewers, this new telly box will be a lightweight HDMI streaming dongle – like the hit Google Chromecast and Amazon Fire TV to bring the price down? Or will it be in the form of an all-in-one television like the one we saw from Sky Glass?

Virgin Media is no stranger to adopting hardware to improve the experience for its television customers. It previously developed a giant tablet that customers can use to take their recordings and live TV streaming with them all over the home.

Time will tell, but those jealous of Sky customers’ shiny new gadget may want to put off the order until they see what’s next from Virgin Media O2. Express.co.uk will have the latest news as soon as it is announced. So stay tuned to find out what Virgin Media has up its sleeve.

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