Huawei spinoff Honor launches first smartphone overseas, full with US expertise
The Honor 50 has a quad camera on the back of the phone and the retail price starts at 529 euros.
GUANGZHOU, China – Honor, the smartphone brand Huawei, which was split off last year, launched its first smartphone overseas since it was founded as an independent company with access to Google software and Qualcomm chips.
The $ 614 ($ 614) Honor 50 will hit 40 markets around the world and is a big step for the former Huawei brand to regain market share around the world.
Honor was Huawei’s budget smartphone brand. It was sold to a consortium of buyers in December, including funds backed by the Shenzhen government of his hometown.
Huawei was hit by US sanctions in 2019 and 2020 that cut off its access to key technologies like Google’s Android operating system and related apps, as well as critical chips. That paralyzed Huawei’s smartphone business.
To save its Honor brand, Huawei sold it. Honor is currently not subject to US sanctions and its newest device runs Android entirely with Google apps and runs on Qualcomm’s Snapdragon 778G chip. The Honor 50 also has a 4-camera setup on the back and a 6.57-inch display.
While Honor was considered a budget brand under Huawei, the company is aiming for a stronger entry into the premium segment of the market. The Honor 50 was launched in China earlier this year.
Since the spin-off, Honor has regained market share in China. In August, Honor’s market share in China was 15%, making it the third largest smartphone player in the country – for the first time in a year, according to Counterpoint Research.
Globally, its market share reached 3.7% in August, up from 1.5% in February, but that was mainly due to growth in China.
In international markets, Honor will compete against other Chinese competitors, including Xiaomi, which managed to gain part of the market share that Huawei lost.