Huawei Exec, who made the Chinese language firm right into a smartphone large, is taking up the administration of the cloud and AI unit

Richard Yu (Yu Chengdong), head of Huawei’s consumer business, speaks during the presentation of a Kirin 990 5G chipset at the international electronics and innovation fair IFA in Berlin on September 6, 2019.

Tobias Schwarz | AFP | Getty Images

GUANGZHOU, China – Richard Yu, head of Huawei’s smartphone business, has been selected to also lead the company’s young clouds and artificial intelligence division.

Yu transformed Huawei into a company that in just a few years designed and manufactured phones for other brands into one of the world’s leading smartphone providers. After a brief stint as the world’s leading smartphone maker, Huawei’s mobile phone business has declined due to US sanctions.

The managing director, who has been with Huawei for nearly three decades, will take up his post as head of the cloud and AI business on Feb.7, the source said.

Neither Huawei nor Yu were immediately available for comment.

The move of a successful veteran to this division, founded last year, highlights the areas where Huawei sees its future as some of its companies, smartphones in particular, continue to feel the heat of US pressure.

“Richard has a proven track record of various contributions at Huawei. I believe that with him on board there will be greater synergies between smartphones and cloud computing with added responsibility,” said the source, who was not authorized to speak publicly.

Yu’s appointment comes at a time of change for Huawei. His job will be to decide what’s next for Huawei’s smartphone business, but also to try to turn the company into a cloud computing and artificial intelligence giant that rivals rivals like Alibaba, Tencent and Baidu .

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