Google uses this month to celebrate some of the best UK cinema. To this end, the Californian company will use its Google Maps technology to conduct a treasure hunt on a map of the United Kingdom – with a total of 40 British blockbusters and indie favorites. If you manage to decipher the clues and find the films on the card, Google will give you a code with which you can borrow the title for free from the Google Play Store.
Think of it as an Easter egg hunt, but the eggs are treasured films like Skyfall and Shaun of the Dead. And it’s not even close to Easter.
The virtual hunt, entitled “Google Pixel Presents Mobile Cinema”, will take place throughout the month, according to Google. The online event is intended to promote the Pixel 5, which was announced back in September. The new handset, which starts at € 599, features a dramatically improved camera, high refresh rate display and support for fast 5G mobile data downloading.
If you spot any of the films on the map, you’ll be able to stream over 5G, which regularly makes the download speed faster than the average UK home broadband speed, which is 64Mbps this year. Of course, if you don’t have a 5G enabled device, you can rent the movie at home using your Wi-Fi connection or 4G connection (if you have time to wait for the download to complete).
To decide which 40 films were included in the hunt, Google partnered with the British Film Institute (BFI) to help people “rediscover the magic of British cinema and access cinematic moments from the past”, with a selection of 40 films, most “retrievable” films of the last 50 years. The BFI has worked hard to ensure its selections span a range of different genres, from loud comedies to armrest-hugging horrors to heartwarming romances.
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“These films are embedded in sensory memories of when we first saw them and who we saw them with. These are the main triggers of nostalgia. We can take the opportunity during lockdown to create more positive memories for future memories with people in our social bubble, ”says Dr. Wing Yee Cheung, professor of psychology and researcher in nostalgia at the University of Winchester.
Films that made the edit include Four Lions, Sightseers, ITV 2 endlessly quotable favorite Shaun Of The Dead, Atonement, Phantom Thread, Pride, Harry Potter and the Prisoner of Azkaban, Daniel Craig-fronted Bond movie Skyfall , A Clockwork Orange, Children of Men, Under the Skin, 24 Hour Party People, Wallace and Gromit: The Curse of the Wer-Rabbit and Favorite, to name a few. You can find the full list here.