You could soon make the Sky Q box disappear under your television. That’s when an exciting new rumor claiming that Sky is developing its own smart TV with the same features, channels, and streaming apps found on the built-in Sky Q box proves to be correct.
Sources related to the. speak Financial Times claim the new smart TVs will allow Sky to compete with streaming gadgets from Amazon, Roku and Google. All three of these companies sell popular dongles that plug directly into the HDMI port to provide voice search, video-on-demand apps, and other smart features. Amazon, Roku and Google have also teamed up with manufacturers to offer smart TVs with the same functionality built right into the hardware. Amazon also reportedly wants to build its own television sets.
Sky owns and operates its non-contract brand NOW, formerly NOW TV, in the UK. NOW is available on a range of streaming devices developed by Amazon and Roku. The latter also builds the streaming set-top boxes that come with the NOW branding.
However, Sky never tried to provide the operating system that would make your smart TV ready to use right out of the box. According to another report from US publication Protocol, Comcast – which is owned by Sky – is planning a similar move in the United States to maintain a direct relationship with customers rather than working through middlemen like Amazon, Apple, and other US tech giants which the latest Design and build generation of streaming boxes and supply the software for television manufacturers.
It would allow Sky to control its own destiny … and not just for those who subscribe to its satellite television packages. Those who decide to end their subscription but own a Sky-branded television are still subject to the broadcaster’s editorial decisions, including placing the latest blockbusters, for example at Sky Cinema, or discounts at Sky Sports.
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Protocol claims that parent company Comcast’s smart TVs in the US “bring your favorite apps, live channels, and on-demand movies and shows in one place.”
The creation of the smart TV platform would also enable Comcast and Sky to negotiate directly with streaming partners, reports the Financial Times. Netflix is known to pay large sums of money to television and set-top box manufacturers to use a button on the remote for its streaming service.
While Sky Q already has deep integrations with Netflix, Amazon Prime Video, and Disney + on its set-top box, the remote doesn’t have shortcuts for those streaming services on the remote. But that could change with the arrival of a smart TV from Sky, the sources claim.
When asked about the latest rumors, a Sky spokesman told the Financial Times that it was constantly exploring new technology but declined to comment on those specific product rumors. The whisper of a Sky-designed smart TV arrives a couple of weeks after another big rumor surrounding the satellite broadcaster.
The company is reportedly testing a new Sky Q set-top box that runs over a broadband connection rather than a satellite. The plans, first announced in 2017, would allow millions across Europe who cannot install a satellite dish next to their home to stream live channels, pause and rewind broadcast channels, and watch on-demand box sets in Ultra HD picture quality. Perhaps it is this internet-connected service that enables Sky to launch its own smart TV. Because a 4K television that has to be connected to a satellite dish will not be quite as flexible compared to models with Amazon’s Fire TV or Roku software under the hood.
Sky will host a highly anticipated launch event on October 7th. In his invitation it was teased that “something magical is coming”. Whether this is the arrival of a new Sky Q keyless box or a shiny new Smart TV – or both, time will tell.
Express.de will be in the audience at the launch event bringing you the latest news and opinions on Sky’s latest announcement. So stay tuned.