Consideration Heaven! Freeview simply revealed some massive information about its TV service

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Sky may just have launched its new glass bowl-less TV to increase its user base, but the pay-for-TV service is facing serious competition from an entirely free rival. Freeview has just announced that its on-demand platform called Freeview Play is now used in over 10 million households.

The company prides itself on making this service the UK’s fastest growing TV platform. If you didn’t already know that Freeview Play, launched back in 2015, is built into most new TVs and, unlike Sky or Virgin, is available to viewers for free, with no monthly fees or joining costs.

The platform offers over 80 live TV channels in addition to 10 on-demand players; BBC iPlayer, ITV Hub, All 4, My5, UKTV Play, CBS Catchup Channels UK, Horror Bites, POP Player, STV Player and BBC Sounds.

There are now over 30,000 hours of television viewing, according to Freeview, with users exploring the full range of content through the universal search function and a carousel of content recommendations on Explore Freeview Play, available on Channel 100.

Commenting on the news, Owen Jenkinson, Marketing Director at Freeview Play said, “Our incredible growth over the past few years reflects the incredible content we have available. There have never been so many choices when it comes to subscription-based streaming platforms, yet it is clear that Freeview still offers something unique to viewers. Freeview Play gives viewers the flexibility to get the best of both worlds – and all at no additional cost. “

Of course, if you want full access to services like Sky Sports and CInema you’ll have to pay, and Sky hopes its Glass TV will make it easier to take advantage of its premium offerings.

Sky Glass is powered over the internet and does not require a bowl and everything is hidden in the TV, making it easy to set up and use.

There’s even a soundbar under the screen for enhanced audio.

Express.co.uk recently tried Sky Glass and you can Read our full impressions here.

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