Chloe x Halle, Jaden Smith and others put on Louis Vuitton Baggage Du Jour on this new marketing campaign

Louis Vuitton’s creative director Nicolas Ghesquière took over the lead when he photographed his new spring / summer 2021 campaign starring actors, athletes, models and musicians – including tennis player Naomi Osaka, who was most recently announced as the brand ambassador has been. The zippy images reveal the latest bags to ponder, including the rendez-vous with its chain link hardware (worn by Chloe and Halle Bailey), the coussin worn by Jaden Smith and Sophie Turner, and the iconic Capucines and twist.

The French fashion house has teamed up with younger folks to bring you the latest ads that you’ll see flipping through your March 2021 magazines if you keep your eyes open. “In the spirit of freedom and boldness, athletes, models, actors and musicians were selected by Nicolas Ghesquière for their personality and uniqueness,” said a press release from the brand. In front of us, we share some of our favorite shots from the line-up that are sure to cause great envy of the bag.

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