Brits spent extra time on-line than ever this yr from caught at house


New releases from Call of Duty, Fortnite, and Apex Legends also saw huge spikes in February and March, resulting in some of the busiest days for broadband traffic.

The numbers were released by Virgin Media O2 after analyzing more than 47 million customers between January 1 and December 10, 2021, and examined the country’s internet usage during a difficult year.

After months of doom and darkness that had set in for the prime minister’s daily coronavirus briefings, the British showed signs of pandemic fatigue this year, with average news consumption dropping 15 percent compared to 2020.

Fed up with Covid, the nation’s attention turned to the return of live sports, which resulted in a 24 percent growth in sports television.

The busiest days of television were linked to some of the biggest sporting moments earlier in the year, including the FA Cup games, India vs. England test cricket, and the Super Bowl.

However, data usage declined during all matches of the English Euro 2020, with downloads during the final falling by 28 percent compared to the previous week.

Jeanie York, Chief Technology and Information Officer at Virgin Media O2, said, “This has been another roller coaster ride of a year and our digital behavior reflects that.

“Amid another lockdown and various restrictions, we have seen continued growth in demand for our services as long-term customers have switched to hybrid work and we have seen an explosion in online gaming – all of which are enhancing our need for ultra-fast, more reliable Connectivity via our landline and cellular networks. “

The data showed that Brits downloaded an average of 18.9 GB of broadband data per day between January and February 2021 – a 52 percent increase from pre-pandemic levels.

And mobile traffic increased by 45 percent compared to the previous year.

The peak time for broadband download traffic shifted from 8 p.m. to 4 p.m. in February 2021 – suggesting that many exhausted parents were using services like Netflix, YouTube, and games to distract their kids while they went on with their work commitments juggled.

In October, the maximum download traffic returned to 8pm when the British adapted to new hybrid work patterns and resumed normal school operations and switched back to “Netflix and Chill” in the evening.

The release of Squid Game resulted in the highest average traffic spikes on Netflix on October 3, with traffic on the streaming site 27 percent higher than on a typical weekend.

And the quietest day for data uploads on the O2 Mobile network was May 30th, when the British ditched their devices to enjoy the warm holiday weekend.

It also found that in June, users turned to Facebook, Instagram, TikTok, and Snapchat more than ever – with usage across the four apps accounting for 41 percent of all customer activity.

While TikTok accounted for seven percent of total app usage in October.

Jeanie York added, “The data shows these changes are long-lasting – even as we regained our freedom, we continued to bond with friends and family.

“Whatever has in store for us in 2022, we are well prepared to keep the country in touch with the things it loves.”

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