There is no way to discard the cookies or change the tracker in operation. Hence, this well-intentioned initiative ends up being a colossal pain in the neck – since often you won’t be able to interact with the website until you have dismissed the warning message.
For those living in the UK, that could change soon.
After leaving the European Union, the UK can now make its own decisions regarding data laws, including the cookie warnings required by EU regulations. According to Digital Secretary Oliver Dowden, the UK is now trying to put the stamp on these messages.
In an interview with The Telegraph, Dowden said the current plan only requires these warning banners on high risk websites. He clarified, “There is a lot of unnecessary red tape and ticking, and really we should think about how we can focus on protecting people’s privacy, but as gently as possible.”
The upcoming reforms of data laws in the UK will be overseen by a newly appointed head of the UK Data Inspectorate. Downing Street has named New Zealand Data Protection Officer John Edwards as its preferred candidate for the position.
In a press release, Dowden confirmed that he was “determined” to draft a new data policy aimed at “delivering a Brexit dividend” to people and businesses in the UK.
“That means finding exciting new international data partnerships with some of the world’s fastest growing economies, for the benefit of UK businesses and UK customers alike. It means reforming our own data laws so that they are based on common sense, not boxing, ”the document says.
But while plans to get rid of those pesky cookie warnings on the internet sound appealing, the sad reality is that all changes made in the UK must be approved by the European Union. Otherwise, data transfers between the UK and Member States could be thrown into chaos. Given that giant multinational companies like Apple, Google and Facebook are almost constantly transferring data between countries … this is not a practical solution.
Brussels recently decided that post-Brexit data protection laws in the UK are currently “appropriate”. Any changes made by the government that weaken this protection could result in the EU “immediately” withdrawing this recognition, she warned.