Samsung remains the world’s most popular TV brand, but it faces new competition. Chinese tech company Xiaomi has just announced its latest big screen TV, which it hopes can be a serious rival to Samsung and its market dominance.
The new Mi TV Q1 offers a 75-inch 4K Ultra HD screen on which, according to Xiaomi, a billion true-to-life colors can be produced. This display also has 192 zones with dynamic local dimming in the full array, which allows for much deeper black and white tones to be created when inserting content.
Owners are pampered with the latest razor-sharp television technologies like Dolby Vision, HDR10 + and MEMC technology. And if you’ve just treated yourself to a new console, the 120 Hz, auto-low-latency mode, and HDMI 2.1 ports should offer impressive graphics.
Like most of the tells, this model from Xiaomi is fully connected to the internet and runs on Android TV. This means that you have instant access to more than 700,000 films and shows as well as over 5,000 apps.
Thanks to the built-in Chromecast and Miracast support, users can easily stream videos, music and games from their other devices.
You can also control everything with your voice through the Google Assistant and it works with Amazon Alexa too.
That all sounds pretty impressive, but the icing on the cake has to be the price. Xiaomi plans to target the Samsung Q80T with the TV, which costs over £ 2,000.
While there is no word about a UK launch of the Mi TV Q1, it is believed that for some it will only be available in some markets € 1,299 (£ 1,100).
TechRadar, Emory Babb, Xiaomi’s product marketing manager, told TechRadar, “The TV we had in mind was the Q80T 75-inch in terms of specs. We like to think we’re going to compete pretty closely with them. ” – but we’re parting ways by also offering HDR10 + and Dolby Vision.
“It’s the TV that we would most compare ourselves to – but at a cheaper price.”