Apple gave up on Intel and it was value it


Apple CEO Tim Cook delivers the keynote speech during the 2020 Apple Worldwide Developers Conference (WWDC) at the Steve Jobs Theater in Cupertino, California.

Brooks Kraft / Apple Inc / Handout via Reuters

Apple’s decision to abandon Intel paid off this year.

The pivot enabled Apple to completely rethink the Mac, which was obsolete with an aging design and iterative annual upgrades. After the divorce from Intel, Apple launched far more exciting computers that, coupled with an ongoing pandemic that has forced people to work from home and learn, have boosted Apple’s Mac business .

It wasn’t always a given. When Apple announced its departure from Intel in 2020, it was fair to wonder how well Apple can power laptops and desktop computers. Apple used internal chips for iPhones and iPads, but has been selling Intel-powered computers for 15 years. It wasn’t clear how well its macOS desktop software would work with apps designed to run on Intel chips, or whether its processors would be consumer-friendly and keep up with intense tasks people do on MacBooks.

Those fears were quickly allayed.

Apple’s first M1 chip was launched in a MacBook Air laptop in 2020. It was more powerful than the Intel chip while offering longer battery life and allowing for a fanless design, which helped Apple’s new MacBook Air stay even quieter. It turned out to be an early success.

In April 2021, during the company’s second quarter conference call, CEO Tim Cook said the M1 chip helped fuel 70.1% growth in Apple’s Mac sales, which rose to $ 9.1 billion that quarter -Dollars reached.

Apple launches new iMac.

Source: Apple Inc.

Growth continued into the third quarter of fiscal year when Mac sales rose 16% year over year. This quarter it launched the all-new iMac, which featured a redesigned super-thin metal case that looks like a screen standing on a stand. It’s slimmer than Intel’s previous models, but has other perks like a much better webcam, great speakers, and a much sharper display than the models it replaced. And Apple made the rollout more exciting by offering a range of colors for the iMac, which has not been done since the iMac shipped in 1999.

There was a slowdown in the fourth quarter of fiscal year when Mac sales rose just 1.6% as Apple, like all manufacturers, slowed from the surge in sales caused by the start of the pandemic and addressed issues in the supply chain. But fourth quarter sales didn’t include the revenue from the most exciting new computer of the year.

Apple MacBook Pro

Source: Apple

The 14-inch MacBook Pro, released in October, proved that Apple’s processors are capable of serving Apple’s most demanding customers.

The new laptop runs on the latest M1 Pro and M1 Max processors from Apple, which are even better able to handle intensive tasks such as video editing of multiple high-resolution video files at the same time. It has the best screen ever on an Apple laptop that is brighter, sharper, and smoother than previous Intel models. Most importantly, the laptops still offer long battery life thanks to the more energy-efficient design of the Apple processors. Coupled with numerous ports for connecting high-speed accessories, additional displays, or more storage space, it is by far the best laptop on the market.

Apple’s results for the first quarter of its fiscal year in January will provide an indication of how well all of its new computers are selling.

But it’s clear that Intel’s move has allowed Apple to push its own chip development at full speed, much like iPhones and iPads, the latter of which is as yet unmatched by any other tablet on the market. It is no longer tied to the delays that plagued Intel, which lagged behind AMD with its new 7 nm chips. And Apple is in full control of its “stack,” which means it can work together to develop new computer hardware and software, rather than being dictated by the performance of another company’s chips as to what its computers can and cannot do.

Take for example the way M1 is able to improve the quality of the webcam on its computers despite being the same image sensor used in previous Intel models. Owning the hardware and software has other advantages.

With the new macOS Monterey software from Apple, computers running on M1 can, for example, share a single keyboard and mouse with an iPad, so you can seamlessly control multiple devices at the same time. M1 Macs have other exclusive features such as: B. Voice dictation on the device, improved Siri text-to-speech, more detailed maps and a portrait mode in FaceTime that blurs the background behind you. And while app choices are still limited, M1 Macs can run some of the same apps that you run on your iPhone and iPad.

Expect the trend to continue over the next year. According to reports, we’ll see another new MacBook Air, updates to the top-performing iMac Pro and Mac Pro, and more in 2022. And we may see M1 in entirely new product categories.

The chip is so good at managing energy that it can even be used in Apple’s augmented reality headset. A November report by leading Apple analyst Ming-Chi Kuo said Apple’s upcoming AR glasses, which he believes will hit the market in late 2022, will be as powerful as its Macs. Kuo said this will help the headset stand out from the competition as the headset can perform intensive graphics tasks without being connected to a computer or phone.

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