This is part three of a new series called Money Vibes
Raising your prices shouldn’t feel like an emotional obstacle course — but for many women in business, it does.
You know you’re good at what you do.
You know you bring value.
You know you’re undercharging…
yet the moment you consider raising your rates, a knot forms in your stomach.
What if people think you’re greedy?
What if clients disappear?
What if they say you’re too expensive?
What if you can’t justify the increase?
These fears are normal — but they are also deeply rooted in outdated beliefs, people-pleasing patterns, and money stories that no longer reflect who you are becoming.
This article will help you raise your prices with ease, clarity, and the self-assurance of a woman who knows her worth.
Women aren’t afraid of money.
They’re afraid of how money might change things:
• relationships
• approval
• judgment
• expectations
• identity
• belonging
Our nervous system is wired to avoid rejection — and raising your prices feels like a risk. Not just financially, but emotionally.
But here’s the truth:
Price increases are a natural, healthy, and essential part of running a sustainable business.
And when done intentionally, they actually strengthen your brand, attract better clients, and create far more ease.
Let’s break down the foundation of raising your prices with power instead of panic.
Most women base their pricing on emotion:
• “What feels fair?”
• “What won’t upset anyone?”
• “What will people say?”
• “What seems reasonable?”
But business pricing should be based on value and outcomes, not feelings.
Ask yourself:
• What transformation do I create?
• What problems do I solve?
• How much time, energy, or money do I save people?
• What is the long-term impact of my work?
• What results have clients achieved because of me?
Create a value inventory and you’ll see immediately why your current pricing isn’t aligned.
Often, we price based on:
• where we were when we started
• who we used to be
• what we used to believe we deserved
• our early skill levels
• outdated confidence
Your pricing should reflect the version of you now, not the woman you were three years ago — or even six months ago.
Revisit your rates the way you revisit goals:
with evolution, not nostalgia.
Women often wait for external validation before adjusting prices:
“Once I get more testimonials…”
“Once I feel more confident…”
“Once someone tells me I should charge more…”
But price increases aren’t things you “earn” —
they are decisions you make.
You decide.
You declare.
You lead the market in how people view your value.
You do not need permission.
You need alignment.
Here’s the magic formula for announcing a price increase:
-
Share the reason (value + evolution)
-
Give notice (2–4 weeks is common)
-
Invite clients to lock in current pricing before it changes
-
Thank them for their trust — without apologizing
Example statement:
“Beginning January 1, I’ll be updating my pricing to reflect the depth of support and transformation I now provide. Existing clients may lock in the current rate for any packages purchased before December 15. I’m so grateful for the opportunity to continue supporting your growth.”
Clean. Clear. Empowered.
No drama.
No overexplaining.
No guilt.
Raising your prices means stepping into a new identity — a wealthier one.
That requires alignment.
Here’s how to anchor your new pricing energetically:
1. Practice saying the number out loud
Say it until it feels like your truth.
2. Visualize clients saying “yes” with ease
Your brain believes what you rehearse.
3. Rewrite the money story that’s resisting receiving
Example:
“I’m afraid clients will leave” becomes
“Aligned clients rise to meet my value.”
4. Celebrate the first “yes” at your new rate
This one moment rewires your entire belief system.
5. Raise your minimum standard
“I don’t discount anymore.”
“My time is valuable.”
“I honor my worth.”
Embodiment always precedes evidence.
Contrary to your fears, raising prices often produces:
• fewer boundary issues
• more respectful clients
• faster yeses
• higher commitment
• deeper transformation
• more predictable income
• more aligned opportunities
Raising your prices doesn’t repel people —
it repels the wrong people.
Your dream clients aren’t bargain hunters.
They’re value seekers.
And higher pricing becomes a magnet for them.
If you don’t respect your value, no one else will.
Pricing is a boundary.
A message.
A declaration of worth.
Your fear doesn’t mean your new price is wrong.
It means you’re expanding into a new level of self-worth.
Write down:
1. My old price identity was…
(Who I thought I needed to be to charge less)
2. My new price identity is…
(The empowered woman I am becoming)
3. My new pricing supports me by…
(List the freedoms, choices, growth, and stability it provides)
4. The clients who benefit from my new pricing are…
(Describe the aligned, committed individuals you now attract)
This exercise helps you integrate the energetic and practical sides of raising your prices.
It’s not about greed.
It’s not about ego.
It’s not about taking advantage of people.
It is about:
• honoring your expertise
• choosing sustainability
• setting healthy boundaries
• respecting your time
• attracting aligned clients
• stepping into your next-level identity
When you raise your prices from a place of clarity rather than fear, everyone benefits — including your clients.
This is the heart of your Money Vibes journey:
valuing yourself deeply so you can serve powerfully.