R29: As someone who has a front row seat to everything new and innovative in the beauty industry, I’m very curious: What brands and products have you recently discovered and are loving these days?
AP: There’s a wave of innovation in beauty right now and it’s exciting to see brands setting new standards in performance and creativity. Lately I’ve found myself drawn to brands that offer a fresh, bold approach to color and art, as well as brands that elevate skincare, fragrance and hair with innovative formulations. I’m especially excited about the brands that were part of our Sephora Accelerate program like Fara Homidi, Topicals, Brown Girl Jane, and Sienna Naturals. These brands open up new perspectives and address needs that have not yet been met. It’s inspiring to see these brands evolve and gain traction in our community, bringing something truly unique to market.