Anthony Vaccarello sure knows how to generate buzz with his advertising campaigns for Saint Laurent, and tends to favor a very select few to capture his vision for the fabled French fashion house. Since taking up the mantle as creative director in 2016, Vaccarello has leaned upon the likes of David Sims, Juergen Teller, and Gray Sorrenti. This season, however, the Belgian designer commissioned renowned Italian artist Francesco Clemente for the Saint Laurent Summer 2025 campaign offering. “I first discovered Clemente’s work in the 1990s. I could perfectly imagine my collection being portrayed by his poetic use of colors,” said Anthony Vaccarello upon the release of the campaign. Clemente created a selection of artwork of a handful of Vaccarello muses (including Zoë Kravitz, Ajus Samuel, Isabella Ferrari, and Penelope Ternes).
Francesco Clemente for the Saint Laurent Summer 2025 Campaign
Read below the reactions of theFashionSpot’s forum members:
“WTF…” shrieked helmutnotdead upon checking out the campaign.
“HAHAHAHAHAHAHAHAHAHAHAHAHAHA!” exclaimed marsnoop2.
“The idea is great and I get what they were going for, but I am not liking the execution,” Salvatore chimed in.
Lola701 noted: “If the paintings were juxtaposed with pictures, I think the campaign would have been great!”
“Too artsy,” critiqued matheus_s.
“I would say yes if it was made by a fashion illustrator such as Antonio Lopez who truly loved fashion. This… is pure trolling,” slated GivenchyAddict.
Yet not everyone was left so disinterested. “Kudos to him for doing something different, even if it is weird. At least he’s willing to evolve!” defended Frederic01.
“Brave. I like it,” approved Kite.
See more from the Saint Laurent Summer 2025 by Francesco Clemente and join the conversation, here.