Sweet, tart, fruity and floral, the first major fragrance trend of 2025 has it all! Introducing raspberry perfume, the trending search starting the year on an ultra-fresh note.
Searches for Raspberry Perfume Rise
According to Spate‘s latest popularity index, raspberry is experiencing a major surge in popularity, with a +363.6 percent increase compared to last year across platforms. If you haven’t seen this note explode, Spate reports that raspberry perfume’s popularity across platforms is still low. So, this sudden influx in interest represents the fastest-growing beauty trend of the year. And it’s ready to ripen.
In fragrance, raspberry is a tart and refreshing burst of berry with subtle floral undertones. Supporting notes like rose and juicy grapefruit help shape the overall impression of the fresh and outdoorsy. Alternatively, it’s paired with other edible, sweet scents like vanilla and marshmallow to mimic warm, baked goods.
“These scents fall under the gourmand category, which has been especially popular lately, with a +182.1 percent year-over-year growth across platforms,” Spate reports.