PUMA and HYROX have launched a brand new SS25 collection, which includes co-branded PUMA x HYROX footwear for the first time.
Built with HYROX athletes in mind, the specially curated performance and lifestyle gear is designed to help athletes excel at their next HYROX race.
HYROX Elite 15 athletes, including 2024 Women’s World Champion Meg Jacoby and Men’s Pro World Record holder, Hunter McIntyre, will wear the gear.
READ MORE | PUMA turns up the intensity with global HYROX partnership
Comfort meets performance
Featuring PUMA’s innovative CLOUDSPUN and THERMOADAPT technologies, the apparel range has been designed to keep HYROX racers of all levels comfortable and dry throughout their training block and race day.
The CLOUDSPUN premium-brushed material provides athletes with the softest training gear on the market, while the THERMOADAPT moisture-wicking technology cools you down and deactivates once cooling is complete, optimising comfort and performance.
READ MORE | PUMA launches new HYROX collection built to enhance performance
PUMA x HYROX collection
Key items in the women’s collection include:
- PUMA x HYROX W Cloudspun Hoodie
- PUMA x HYROX Cloudspun W Sleeveless top
- PUMA x HYROX Mid Impact Bra
- PUMA x HYROX Cloudspun 3” short tight.
Also making its exclusive debut in the SS25 collection is a PUMA x HYROX co-branded footwear line.
These unique colourways are available in three different PUMA silhouettes: Deviate NITRO™ 3, Deviate NITRO™ Elite 3 and Velocity NITRO™ 3.
Underpinned by PUMA’s best in class PUMAGRIP outsole – ensuring optimal grip when performing exercises and giving you ultimate traction during your run – each silhouette offers a unique benefit to aid your performance.
Velocity NITRO™ 3
The perfect training partner, Velocity NITRO™ 3 features PUMA’s innovative NITROFOAM™ technology for lightweight cushioning and responsiveness, ensuring you have the cushion, comfort and versatility you need to conquer all types of exercise and distance. A specially engineered, breathable mesh upper is lined with a bespoke PWRTAPE, providing targeted support and structure in areas most prone to stress, whilst the rolled collar is reinforced with foam to enhance comfort and fit.
- Weight: 264g (UK 8)
- Stack Height: 36mm
- Drop: 10mm
Deviate NITRO™ 3
Deviate NITRO™ 3 is engineered with even more of PUMA’s cutting-edge NITROFOAM™ technology to deliver supreme cushion and responsiveness. This award-winning shoe comes with a carbon fibre PWR Plate to offer a smoother and more consistent source of speed, resulting in an explosive toe-off that propels athletes beyond their normal limits. Its lightweight engineered mesh upper features strategically placed PWR Tape to provide support in high stress areas, with a padded collar offering additional comfort and fit.
- Weight: 265g (UK8)
- Stack Height: 39mm
- Drop: 10mm
Deviate NITRO™ Elite 3 (not be available in SA)
PUMA’s lightest ever race day shoe, Deviate NITRO™ Elite 3 features PUMA’s innovative NITROFOAM™ Elite – the elite version of its advanced nitrogen-infused foam technology – that gives runners superior energy return, whilst an improved, stiffer carbon fibrePWR Plate increases propulsion and allows wearers to unlock maximum speed. The mono-mesh upper enhances breathability and is reinforced with PWR Tape in prominent stress areas.
- Weight: 194g
- Stack Height: 40mm
- Drop: 8mm
The PUMA x HYROX collection launched globally in January 2025, and is available to purchase at HYROX events, on PUMA.com, in PUMA Retail stores and Totalsports.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.