While the sun goes down, Xandra rises on the decks for a DJ set, but five minutes later the strength goes out. It’s unhappy, but hey, that’s live music for you. Things happen. What’s next does not happen typically, because suddenly a voice cries on the microphone: “Who wants free product?” And JBL speakers are thrown into the audience. Hundreds of people argue in front of the stage, their hands high, who strived to grab their own charges 6 or flip 7. I see that pupils appear from the crowd with a loudspeaker in hand – some in their hands – and everyone is happy to bring you back to their dormitory. Beyond the technology and fashion, JBL has perfected the “cool” factor, and his JBL campus program types perfectly into the culture, how we experience music -on the way with our friends who hear our favorite songs.