Trending data has consistently shown huge rises in milky perfumes, with Google Trends showing the search term has nearly tripled in popularity since 2020. And 2025 is shaping up to be another banner year for lactonic scents, with a major twist: caffeine. Like a perfect latte, milk and coffee fragrances are comforts we love to indulge in.
Milky Fragrances Continue to Gain Steam
It’s unsurprising that milky scents are trending. We’ve seen a serious turn toward the gourmand category, leaning into dessert fragrances that rely on warm, creamy notes. In line with those trends, we’ve also seen these traditionally sweet scents get grown-up upgrades. Vanilla and caramel notes, for example, have taken on a more sophisticated tone thanks to woody and musk pairings.
The same thing is happening right now with milky scents! Graduating from dairy-forward lactonic notes, we’re seeing a rise in coffee and milk fragrances that balance sweet and bitter.