Kylie Jenner looked straight out of a dream as she played with water in a sensuous new perfume video. The makeup mogul is gearing up for the launch of her all-new fragrance from Kylie Cosmetics. Jenner has been subtly teasing the same in her recent social media posts. Now, Jenner has finally lifted the curtain off the upcoming lush product “Cosmic 2.0” in the new video.
Kylie Jenner reveals new perfume’s release date with video
Kylie Jenner and Kylie Cosmetics dropped the sensuous video for her new perfume “Cosmic 2.0.” The fragrance will arrive as a follow-up to her “Cosmic” scent that was launched last summer. Jenner noted in the new video’s caption that her “new sister fragrance” will launch on February 27. For the campaign, the media personality looked dreamy in a slinky white sleeveless dress, off-the-shoulder on one side.
The aqua-themed video opens with the camera focusing on Jenner’s face and eyes, which are surrounded by water-like crystals. The next shot shows the water slowly taking over her hand after starting from a finger. In the following frame, Jenner stands in the middle while water currents surround her in a circular motion. The Kylie Cosmetics founder then holds up the new perfume in another close-up shot. In the final frame, the flowing water accumulates in one place and transforms into the “Cosmic 2.0” fragrance bottle.
The shape of the new perfume bottle appears identical to “Cosmic,” but with a metallic silver finish. In addition to that, going by the campaign theme, Jenner’s new scent will likely have a fresh, ocean-like aroma. Previously, the mom of two subtly teased “Cosmic 2.0” in her Instagram post from her attendance at the 2025 BAFTAs. Some of the snaps showed Jenner holding the perfume bottle in one hand. Moreover, she sprayed the same in one of the clips in the carousel.
Meanwhile, Kylie Jenner’s perfume video has racked up almost 14 million views at the time of writing. Fans have also taken to the comments section to express their excitement for the new product.