In the world of hair artistry, Anh takes inspiration from the very foundations of nature itself.
Anh’s latest editorial campaign, titled “Fundamentum,” draws from the raw and breathtaking landscapes of Hawaii, reflecting the beauty of connection between earth and hair. Anh’s vision for this shoot was to emphasize the simplicity of a haircut while allowing it to move organically within the elements, ultimately representing the importance of a cut’s strong foundation.
At the heart of the Hawaii editorial lies a powerful idea: the haircut is not merely a style but a living expression. It’s fundamental in bringing life to any look. Within every great style lies a strong foundation of a good cut–the foundation of effortless hair. It requires meticulous precision, lending to graceful, fluid movement. This movement has been the foundation of what makes Lived in Hair so versatile.
This campaign was about connecting back to the foundation and working the cut with detail and precision. Anh kept the hair designs simple, focusing on the cut’s foundational aspects. The hair flows freely, echoing the movements of nature, and no matter how the wind may sway it, the essence of the cut remains intact. This commitment to showcasing the fundamentals and meticulous techniques of a good haircut is where the editorial’s concept truly shines.
The vibrant landscapes of Hawaii played a pivotal role in the editorial. The lava rock–enduring and resilient–resembles a strong foundation; a foundation that breathes life into your look, grounding the hair with strength and allowing each strand to move gracefully. The volcanic terrain, with its raw and rugged features, provided an otherworldly backdrop that complemented Anh’s artistic vision. Standing on the dramatic cliff edges overlooking the ocean, the team was inspired by the stark beauty of the black lava rocks, creating a stunning contrast that enhanced the overall theme. Anh expressed his awe at the dramatic landscapes, noting how the vastness of the volcanic terrain made the editorial unique and special. Each frame captured the essence of Hawaii, showcasing the effortless beauty that comes from nature’s raw power.
Thanks to Anh’s collaboration with Milbon as Global Creative Director, this editorial is a celebration of the artistry of hair, grounded in the beautiful and rugged landscapes of The Island of Hawaii. With a focus on the fundamental aspects of a great haircut, Anh’s work reminds us that true beauty lies in the connection between nature and self-expression.
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