Love Wellness from founder Lo Bosworth, has been filling in the gaps in women’s health products since 2016, from demystifying the connection between vaginal and gut health to helping banish bloat. Now, the brand is coming to QVC to help reach even more women.
We caught up with Lo amidst the exciting news, but of course, when you think of Lo Bosworth, you probably think of the California girl who starred in Laguna Beach and The Hills, so it’s no surprise the fires in Los Angeles hit close to home for her, so she jumped into action. Love Wellness is organizing a drive to send health and wellness essentials to the impacted communities. Below, we caught up with Lo ahead of the official launch of Love Wellness on QVC on January 15 at 7 PM ET—be sure to tune in.
On the LA fires…
“I’m not in LA right now, but I can count on two plus hands the friends who have lost their homes. My parents are in Laguna, and we always lived in fear of fire. Laguna burned down in 93. They lost 500 homes, and almost 400 were damaged, so Laguna went through this in the early 90s. My parents’ house did not burn down in that fire, but it did burn down at one point. So it’s really hitting close to home. The scale of it is just shocking.”
On Love Wellness coming to QVC…
“QVC, to the Love Wellness team and myself, is the perfect platform to really have direct, real-time conversations and speak to a new community of women. I feel like our brand has always been about education, transparency and offering real solutions for women’s health, and QVC as a platform really allows us to tell that story in a very meaningful way.
We really get to go beyond a product on a shelf and engage with people, answer their questions, explain the science, and actually connect with women on this personal level that QVC allows you to do. So, I’m really excited to expand our mission to such a trusted place for women, and they’re already turning to QVC for wellness and self-care. Women’s wellness is a big part of their initiatives in 2025 and going forward, so to be one of the early brands in this space on the network is incredibly exciting. We’re very honored.”
On welcoming more women in their 50s to the Love wellness community…
“It’s partly a new demo for us, but a demo that does know and trust our products. My mom and all her friends, for example, are so excited that we’re launching on QVC. You know, women trust QVC, so for us, being able to communicate to this particular demographic through such a trusted platform, there could not be a better way to make that connection. It’s way better than Meta ads.
QVC has a really, really high barrier to entry. Great brands are on QVC, and their audience trusts them because of that. And so to be able to make that connection with their audience, and kind of immediately step into that category of brand for their audience is really exciting for us.”
On new launches..
“We are launching our new Daily Love Electrolytes on QVC, which is exciting. Daily Love Multivitamin ($20) is our best-selling multi, now this is the sister product. Daily Love Electrolytes are hydration for her. It has sodium levels for less bloating. It helps to support cortisol and women’s hormone balance, and it helps to support nutrient absorption. So, the two are really a perfect pair, and I could not be more excited to launch it first on QVC. It’s our first expansion into the drinks category, and I think it’s going to go really well.
On the one supplement she’d recommend to women over 50….
“Daily Love the multivitamin is launching on QVC, and we actually dropped the price on that product from $34.99 to $19.99 last year. It’s a really significant price drop in an effort to make the product more accessible. I believe it’s the most comprehensive multivitamin on the market. It has 25 plus ingredients plus herbals in it for women’s hormone balance, so it’s really unique in that way. I think that that is a great 50-plus product.”
On the importance of routines over resolutions…
“I’m really focused on maintaining my routine. I think that most people’s routines are actually pretty humble, and that’s a good thing. My daily routine is to do my skin care, wear sunscreen, take my supplements, fill my water bottle every morning, and get in my steps. It’s a humble routine. We’re really not for resolutions [at Love Wellness], but my goal is to just maintain that routine because maintaining that routine as a baseline helps you maintain good health.
I have a new Substack that I launched a couple of weeks ago, and I posted an article about resolutions. One of the examples I gave as to why resolutions can be really challenging is because everybody really shoots for the moon. I was one of those girls that got one of those huge gallon water bottles a few years ago off Amazon. I was like, ‘I’m going to drink more water.’ After a few days of that, I was like, maybe I don’t need to drink this full gallon of water every day. Maybe I just need to film my normal-sized water bottle every morning. You go from a resolution to a solution, right? Just a water bottle every day is the solution. You don’t need some big resolution. Supplements are a part of that too, right? Like just a multivitamin and your probiotic every day—great solution.
A word from QVC…
“The beginning of a new year is the perfect opportunity to focus on wellness and discover new products for self-care. As a ‘female-first’ lifestyle and supplement brand, Love Wellness empowers women to take control of their feminine health by cutting through the noise and misinformation and reframing women’s perspectives on how to care for their body.
Lo Bosworth has done an amazing job removing the stigma from feminine personal care and providing solutions that are modern and effective. For our QVC customers, the majority of whom are women 50+, it is a time of their lives where they are experiencing physical, mental and emotional changes and need solutions that will help support them. We are excited to introduce Lo Bosworth and her innovative products to our customers, inspiring them to feel comfortable in the skin they are in and take charge of their own health.”
— Kristen Stevens, Vice President of Home and GMM, QVC.