Choosing between platinum and white gold depends on several factors:
Appearance and Maintenance
Platinum: The metal’s natural silvery-white sheen remains consistent over time, which means it doesn’t require any rhodium plating to maintain its color. This attribute makes platinum jewelry a low-maintenance choice relative to white gold. It’s especially beneficial for those who prefer jewelry that retains its appearance without frequent upkeep.
White Gold: While white gold is initially plated with rhodium to enhance its whiteness, this coating can wear off, exposing the natural yellow of the gold alloy beneath. As a result, it typically requires re-plating every few years to restore its white color. This maintenance can add to the overall lifetime cost of white gold jewelry, making it a crucial consideration for those who prefer minimal upkeep.
Durability
Platinum: This metal is not only heavier but also more durable than white gold. Its density makes it less susceptible to scratching and deformation. Over time, platinum develops a patina, a matte finish that many find appealing as it adds a vintage charm to the jewelry. However, this patina can be polished to restore the original shine if preferred.
White Gold: Though strong, white gold is softer than platinum and more prone to scratching. It is also typically alloyed with other metals like nickel or palladium to increase its strength, which is necessary to compensate for its natural softness. The durability of white gold can be adequate for everyday wear, but it may require more frequent repairs and maintenance to keep it looking its best.
Cost
Platinum: The higher cost of platinum is largely due to its rarity and density. Platinum is more rare than gold, which makes it a more exclusive choice. Additionally, because it is used in a nearly pure form (usually 95% pure), more of the metal is required to make a piece of jewelry compared to white gold, which is typically 75% gold (18 karats) or less. This higher material volume contributes significantly to the cost.
White Gold: Generally less expensive than platinum, white gold offers a more budget-friendly alternative while still providing the look of a precious metal. The lower cost also reflects the fact that white gold uses less of the pure gold alloy compared to the amount of platinum used in similar platinum pieces. However, the ongoing costs of maintenance, such as rhodium plating and possible repairs, should be factored into the total investment over time.