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Celebrity hairstylist Laura Polko’s Instagram grid is hair inspiration central. It’s packed with stunning shots of her work on stars like Hailee Steinfeld, Gigi Hadid and Lila Moss—the kind of effortlessly gorgeous styles that keep her clients (and her followers) coming back for more. Now, we have access to Polko’s expertise in an entirely new way: she’s expanded her expertise with an eponymous hair-care line, Laura Polko Los Angeles, now available at Target stores nationwide.
The debut collection features four shampoo and conditioner duos, each targeting a specific need. There’s a moisture-boosting line infused with shea butter and hyaluronic acid, a color-protecting range with wheat protein and jojoba oil, a repair-focused set with keratin and collagen and a volumizing duo powered by macadamia oil and collagen. Also available are a leave-in conditioner to complement the moisture line and a mask to pair with the color-protecting collection.
Ahead, we caught up with Polko to dive into the inspiration behind Laura Polko Los Angeles, what sets it apart from other hair-care brands and everything else you need to know about this exciting launch.
Congratulations on your new hair-care line! What gap in the market are you hoping your brand will fill?
Thank you so much! Honestly, I’m a big believer in the power of mass products and the idea that buying something affordable shouldn’t come with any sense of compromise or shame. Too often, people feel the need to downplay their choice when it comes to mass products, as if luxury and affordability can’t coexist. My goal is to change that narrative by creating a brand that delivers a premium experience at an accessible price point. I don’t think that space has been fully tapped into yet and I’m excited to fill that gap in the market.
Has creating a hair-care line been a long-time goal for you? How long has this project been in the works?
Absolutely! Throughout my career, I’ve had the opportunity to work with and try so many different hair-care brands. Over time, I’ve gained a clear perspective on what works, what doesn’t, what feels overpriced and what fails to deliver on its promises. That experience has really shaped my vision for this line—it’s about bringing all those insights together to create something truly special. This project has been in the works for over two years, so I’m incredibly excited that we’ve finally reached this point.
Did you face any challenges along the way, and if so, how did you navigate them?
Hurdles are a natural part of any creative process. For me, one of the biggest challenges was finding my footing in terms of the brand’s visual identity and overall presentation. Putting my name out there in such a big way was definitely a shift for me, especially since I’ve spent most of my career working behind the scenes. Stepping into the spotlight was both exciting and intimidating, but I’ve embraced it as part of the growth process. Thankfully, I’ve had incredible support along the way, which has made navigating these challenges a lot more manageable.
Why was it important to you to make this line financially accessible?
Accessibility has always been a priority for me. With so many products on the market, I wanted to create something everyone can feel good about purchasing—something that’s within reach for anyone, including my family. I love the idea of it being part of your everyday Target run, right there on your list, without feeling like you’re making a splurge or second-guessing the price. It’s about offering people a high-quality experience that doesn’t feel out of reach. I want people to feel confident knowing they can have great hair without sacrificing their budget or their sense of joy in the process.
Have you used it on any of your celebrity clients yet? If so, what has their feedback been like?
Yes, I’ve used it on so many of my clients! What’s been really rewarding is that I don’t always tell them what I’m using. I’ll apply a spray or a leave-in and naturally, the feedback starts to roll in: ‘What’s that smell?’ or ‘That packaging is gorgeous, what is it?’ It’s been amazing to see that kind of organic reaction. The feedback has been overwhelmingly positive and hearing people genuinely love the product without any prompting makes me feel incredibly proud of what we’ve created.
Who is the Laura Polko Los Angeles customer? What does she prioritize when shopping for products and caring for her hair?
The Laura Polko Los Angeles customer is truly everyone. While I live in LA now, my roots are in Ohio, and I spent nearly a decade in New York. That journey has given me a unique perspective on blending different lifestyles and price points. I’ve always seen myself as a ‘mass girl’—I understand the value of accessibility and believe that luxury doesn’t have to mean exclusivity. With this brand, I want to offer the best of all worlds: the elevated feel of NY and LA combined with the practicality and relatability of the Midwest. It’s about creating something for everyone, whether you’re splurging on designer pieces or budgeting as a student. No matter your lifestyle, you should have access to products that make you feel good, look great, and give you amazing hair. That full-circle experience of luxury with accessibility is at the heart of everything I’m creating.
Tell me more about the packaging! It’s unlike anything I’ve seen before.
It’s beautiful, but it’s also practical. We designed it to not only look good but also fit seamlessly into your shower space. Whether it’s on a shower shelf or in a caddy, it won’t feel bulky or take up too much room. It’s the little details like that, along with the amazing scents and thoughtfully crafted formulas, that make it a perfect addition to your daily routine. I’m really proud of that balance between form, function and experience.