Short answer: they’re different. Long answer: couples today want rings that reflect their personalities, not just tradition. Black gold engagement rings break the mold of classic yellow, white, or rose gold settings, offering something moodier, more mysterious, and, frankly, more Instagram-worthy.
They also pair beautifully with colored gemstones and diamonds (hello, salt and pepper diamonds), and they’re gender-neutral by nature, making them a solid choice for anyone.