The extensive Biogen Platinum range has a stunning new look and feel following a rebrand that blends form with function as the updated products now come in fully recyclable packaging.
Despite having used fully recyclable PET plastic for its containers for many years, Biogen is taking further meaningful steps to have a positive impact on the environment.
The latest developments bolster Biogen’s approach to environmental stewardship with new labels and adhesive to ensure all packaging components are fully recyclable from top to bottom.
The new and now fully recyclable labels means they can remain on the containers when they are recycled, with only the lids removed as these need to be recycled separately.
Furthermore, Biogen will later this year trial drop-off points at 10 Dis-Chem stores across Gauteng to facilitate the actual recycling.
Customers can drop off empty containers as part of the trial aimed at streamlining the process, with a view to scaling to more stores soon thereafter.
Author: Pedro van Gaalen
When he’s not writing about sport or health and fitness, Pedro is probably out training for his next marathon or ultra-marathon. He’s worked as a fitness professional and as a marketing and comms expert. He now combines his passions in his role as managing editor at Fitness magazine.