Written By Trish B.
In the beauty world, the name D’Laced is synonymous with talent, resilience, and innovation. But behind the brand is Dee Moncrief, a visionary entrepreneur whose journey from corporate America to the beauty industry is nothing short of inspiring.
Dee’s story began in 2019 when she first started doing hair as a side hustle. By 2020, she had fully embraced her craft, transforming her apartment into a mini salon. It was a world away from her structured life as a financial analyst in the medical field, but something about hairstyling ignited a fire in her soul that no corporate job could match.
“I always had a passion for hair, but I never saw it as a career,” Dee reflects. “That changed when I took a leap of faith and posted a Valentine’s Day hair special on social media. The response was overwhelming, and that’s when I realized—this is what I’m meant to do.”
With a growing clientele and an unwavering drive, Dee turned her passion into a brand. In 2023, she took the biggest step yet—opening her own salon in Montgomery, AL, which recently celebrated its two-year anniversary in January 2025.
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The transition from corporate America to full-time entrepreneurship wasn’t without challenges. Stepping out of her comfort zone and fully believing in her own potential was one of the biggest obstacles she faced. There were moments of self-doubt, times when quitting seemed like an option, but every time uncertainty crept in, God showed up with a reminder of why she started. Faith, consistency, and an unshakable belief in her purpose carried her through the toughest moments.
Her journey has evolved far beyond hairstyling. Dee has built a brand that extends to top-quality wigs and hair products, including her own water-resistant lace glue, head tie bands, and crimping irons—products that have even been used by celebrity stylist Jonathan Wright. Now, she’s entering a new phase of her business, shifting focus toward natural hair care. This rebrand isn’t just about introducing a product but about creating an entire experience centered around healthy hair growth and maintenance. She wants her clients to feel confident embracing their natural beauty with products specifically designed to nourish and strengthen their hair.
Through every milestone, Dee credits her mother for being her greatest supporter, always speaking life into her dreams and instilling the mindset that failure was never an option. But above all, she attributes her success to faith. God remains the foundation of everything she does, guiding her through every decision and transition. This journey is about more than just doing hair—it’s about inspiring others to step out on faith and chase their dreams.
With an exciting rebrand on the horizon and new ventures in the works, Dee Moncrief isn’t just building a beauty empire—she’s setting the stage for something much bigger. “Every opportunity, every win, even this interview, is a sign that I’m on the right path,” she says. “This is only the beginning. D’Laced is ready for the world.
To set an appointment with quality service or order your hair essentials from D’Laced, visit her website https://www.dlaced.com/