But given the size of rumored Amazon TVs – as well as TCL’s previous offerings – we’d expect the TVs to offer 4K screen quality and HDR support.
When the new Amazon TVs come out in October, official confirmation could be imminent.
News on the Amazon TVs could coincide with the unveiling of the next generation of Amazon Echo smart speakers.
Last year, the new Alexa-powered devices were introduced towards the end of September.
If Amazon is actually looking to launch its first branded TV in the West, it could be a sign that the retail giant is looking to take on big industry players like LG and Samsung more directly.
And that’s quite a challenge, considering that these South Korean tech giants have cornered this area of the market.
Earlier this year, Samsung announced that it had been voted the world’s leading TV manufacturer for 15 years in a row.