Amazon Hearth TV customers may have 150 new films unlocked for streaming over the subsequent month

Amazon Fire TV viewers will be able to enjoy a brand new streaming service starting March 18. This new monthly subscription service, titled The Icon Film Channel, promises to produce some of the “most exciting, unique and entertaining films” filmed under the Icon Film brand for the first time on Fire TV. The company has confirmed that new titles are being added every month – including new films to be released in the coming months and back catalog gems.

“Every film on The Icon Film Channel is handpicked to offer a special cinematic experience. Often award-winning, often critically acclaimed but always unforgettable, you’ll be taken on a journey of sheer thrill and joy, ”said Express.co.uk, ahead of its launch next month.

Films available at launch include Oscar-nominated Drive, Apocalypto, and The Passion of the Christ. There’s also claustrophobic thriller Buried, The butterfly effect Trilogy with Ashton Kutcher, House of Sand and Fog, La Vie En Rose, in search of Eric, the guest, Enigma and the mummy. The streaming service will also host a number of remastered titles, including Oscar-winning Gosford Park and double Oscar-nominee Malcolm X. It’s worth noting that while some can be found on various streaming services, many are exclusive to The Icon Film Channel in the UK.

At launch, the service will host 150 films. Unfortunately, there’s no word yet about the subscription price – or whether there will be multiple tiers of subscription like Netflix, which only offers the highest fidelity streaming to those who pay for the most expensive option. We’ll likely find out in the days before it launches (though you’ll keep your fingers crossed to test this new kid on the block before you have to add another direct debit to your account).

For Fire TV viewers, The Icon Film Channel will be available through the existing Prime Video app. Instead of developing and launching a standalone app for the hugely successful HDMI streaming dongle, you’ll need to log in with your existing Amazon account and associated payment details. Once you have subscribed to the service in Prime Video, you can access it on a variety of platforms including the Prime Video app for iPhone, iPad, Amazon Fire tablets, and more.

A number of other smaller streaming companies like Arrow and STARZPLAY are only available on larger streaming services like Apple TV Channels and Prime Video.

Commenting on the launch, Spencer Pollard, CEO of parent company KFilm, said: “This is an exciting new step forward for a longstanding and popular brand in the UK. We plan to grow the offering significantly over the coming months through additional acquisitions of quality catalogs, as well as the addition of exclusive brand new releases and the expansion of places where you can access the Icon Film Channel. “

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