Shopping is my forte – I literally spend hours a day surfing the web online – so it makes sense to name designers and brands in the blink of an eye. Because of this, my group texts are full of questions asking for style recommendations and I don’t hesitate to answer them. But there are still some brands and names that are new to me every day and I always enjoy the thrill of finding something new. Indie and independent stores like Lisa Says Gah and Sincerely, Tommy are some sources I keep checking to see which labels are on the rise, but sometimes the coolest names to know are hiding.
After digging a bit in some of our favorite Who What Wear shopping destinations, Shopbop, Net-a-Porter, and Nordstrom, I found an under-the-radar gold mine of fashion finds that I think everyone should know about. A mix of emerging and indie brands guarantees that you will wear one of these items and that you have boastful rights as a well-known person in your group of friends. Scroll on and discover a plethora of cool, low-key labels that you loved to find.
